Real Projects. Real Process.
We don't just talk about building custom software — here's what it actually looks like when we do it. Real clients, real challenges, and the decisions that shaped each build.
What's Your Treat
What's Your Treat sells infused hemp edibles — from chocolates to popcorn to gummies. They had a WordPress site that broke every time they updated it, wasn't optimized for mobile, and couldn't keep up with how their business actually operates. They needed a custom platform with wholesale ordering, product management, and a back office that works with them instead of against them.
What Wasn't Working
Before reaching out to Menz0, the WYT team was managing sales through Clover, operations through spreadsheets, and staying organized with Monday.com. Their website ran on WordPress with WooCommerce — but the hemp industry's platform restrictions meant most off-the-shelf options weren't even available to them. The site they had broke when they updated content, failed to upload images reliably, and wasn't optimized for mobile — a problem when most of their customers shop from their phones.
They didn't just need a new website. They wanted something no one had seen before — a platform as unique as their brand, built around how their business actually runs.
“We had many issues with updating the site and changing content without it messing up the entire page. The site also wasn't optimized for mobile devices, which is something that is very important to us since our main demographic is mobile-based.”
— Melissa, WYT Team
How We Scoped It
The first conversation wasn't about technology. It was about how the business runs. Who are your customers? What does a typical order look like? What's the most frustrating part of your current process? What would make your life easier tomorrow?
From that conversation, we mapped out exactly what the platform needed to do — and just as importantly, what it didn't. No bloated feature lists. No "maybe someday" scope. A clear proposal with defined deliverables, a fixed price, and a timeline the client could hold us to.
Discovery Call
Understood the business, the customers, and the pain points. No tech talk — just business problems.
Written Proposal
Clear scope, fixed price, defined milestones. The client knew exactly what they were getting before we wrote a line of code.
Weekly Builds
Every week the client saw real progress — not mockups, not slide decks. Working software they could click through.
Iterate Together
Features were refined based on real feedback. When something didn't feel right, we adjusted — no change order games.
What the Back-and-Forth Actually Looks Like
Building custom software isn't a straight line. The WYT team would see a feature, try it, and say "this is close, but what if it worked more like this?" That's not scope creep — that's the process working correctly. The whole point of custom software is that it adapts to the business, not the other way around.
Some examples of real decisions made during the build:
“We need products with multiple size options at different prices — but when you click the larger size, the price stays the same.”
What We BuiltProduct variant pricing on the backend so each size, flavor, and option carries its own price. The storefront updates instantly when a customer selects a different variation.
“Our CEO wants to see how a video would look on our homepage hero instead of a still image.”
What We BuiltA video hero was up the next day with exact dimension specs so the team could provide final assets. Fast turnaround on exploratory requests — try it, see it, decide.
A guided product quiz that asks customers about how they're feeling and points them toward the right product — something the WYT team hadn't originally considered.
The Result“I had never even thought about that, and it's a great tool for someone unsure about where to begin.” A discovery feature that helps first-time buyers find their starting point.
“JJ and Carlos are both very friendly and quick to respond. We would meet over audio chat weekly to discuss the focus for the week, walk through the site together, and test the site. I felt very informed at all times and was never left on read.”
— Melissa, WYT Team
What the WYT Team Got
The finished platform isn't a template with a logo swapped in. It's a system built from the ground up around how the WYT team actually runs their business.
Product Catalog
Full product management with categories, filtering, images, and descriptions. The team controls everything from the admin panel — no developer needed to update a product.
Secure Checkout
Payment processing integration with secure checkout flow. Customers can create accounts, track orders, and reorder with saved preferences.
Wholesale Portal
A dedicated wholesale ordering system so business clients can browse, order, and manage their accounts without phone calls or spreadsheets.
Admin Dashboard
Full back-office control: inventory management, order processing, customer management, and role-based access so team members only see what they need.
274 Automated Tests
Every critical path in the system is covered by automated end-to-end tests. When something changes, the tests catch problems before customers do.
Production-Ready Documentation
Complete technical documentation — source code, database schema, deployment configuration, and operational runbooks — delivered with the same engineering discipline applied across every Menz0 project.
The Honest Take
“I feel like it was built for our business specifically because it has all of the bells and whistles I wanted for our company. It's unique, and stands out from our competitors. I would tell any business owner considering custom software to go for it. Having something unique for your brand is very important, and they are proof that they know what they are doing.”
— Melissa, WYT Team
What We Learned
The biggest lesson from the WYT project was about trust. Melissa told us upfront that she was hesitant — after fighting with WordPress for so long, she wondered if we'd hit the same walls. That skepticism made us better. It pushed us to show working software early, respond fast, and make sure every weekly call ended with clear progress she could see and test herself. The WYT team changed their minds a few times during the build, and that was the process working correctly. When Melissa says "they were able to adapt with my new ideas and deliver exactly what I was envisioning" — that's the outcome we're always building toward.
More case studies are on the way. Each one tells the full story — the challenge, the process, and the result.
Let's Talk About Your Project
Book a free call. Tell us what you're working on, and we'll give you an honest picture of what's possible and what it would take.